During a pandemic like the current one, entrepreneurs are required to innovate in developing their businesses without physical meetings, namely through digital platforms. Digital platforms themselves are one of the best steps that can be taken. Utilizing digital platforms based on online meeting applications like Google Meet and Zoom can make it easier for entrepreneurs to carry out their work.

When discussing the importance of digital platforms for companies, it's helpful to look at human habits themselves. One factor that makes digital platforms important for companies is the human habit of constantly using digital devices.

Furthermore, a company that already has a digital platform is certainly verified. A digital platform is a crucial factor in building a company's brand. By using a digital platform, a company will have its own unique characteristics, such as a memorable and recognizable character for the target market, even down to the color of the brand logo or the product itself.

Digital platforms can market a company's brand. A brand that has been widely recognized and remembered by people will have more value in the eyes of people, allowing the business to run smoothly. Besides prioritizing marketing through digital platforms, improving the quality and loyalty of your brand to your target market is also crucial.

Digital platforms can let your target market know that your business is growing. Therefore, a company that doesn't have a digital platform will be at a disadvantage, both in terms of marketing and accessibility. In today's technology and information era, the easiest to find and access has an advantage in maintaining a company's existence.

Digital platforms can be a place for out-of-the-box branding!

Younger generations often spend their money shopping online. Entrepreneurs can leverage this to promote their products using digital platforms. Legalstation.id has compiled a list of several digital platforms frequently used by the younger generation.

Instagram

Our country has one of the highest Instagram users. Instagram is a digital platform frequently used by young people aged 17 and over. Therefore, marketing products targeted at the younger generation is highly recommended on this digital platform.
Facebook

This digital platform, the parent company of Instagram, is one of the reasons entrepreneurs market their products to maintain their presence during the current pandemic. This is because Facebook users often use this digital platform to search for product information. Facebook is one platform that makes it easier for entrepreneurs to market their products because it is equipped with advertising services on Facebook itself, allowing entrepreneurs to easily target their target market accurately on Facebook.

YouTube

This digital platform is the most widely used platform by Indonesians. According to the Percentage of Social Media Access by Internet Users Aged 16-64 in Indonesia (2020), 94% (ninety-four percent) of Indonesians accessed YouTube in the past month, January 2021.
Google research also explains that in Asian countries like Indonesia, accessing YouTube has become a frequent social activity for many people. According to Google, people can spend up to 10 hours a week on YouTube.

From these three digital platforms, it is clear that digital platforms can assist in all aspects, such as product sales, branding, determining target markets, and so on. In Indonesia, the use of digital platform technology is likely only used by start-ups. This is because start-ups need to improvise and innovate to introduce their brands to the public. Of course, if start-ups do not use digital platforms, they will lose out to established companies. Likewise, established companies, if they do not use digital platforms, will slowly be overtaken by start-ups.
In this ongoing pandemic, companies need out-of-the-box innovations, such as using digital platforms to maintain their brand. Many companies use digital platforms but don't choose their target market, resulting in them not being able to sell their products optimally.
So, has your company used a digital platform?

Author: Aditya Pratama P.